FOMO Fridays—2022

A post-lockdown campaign to encourage South Australians to 'Go To Town'.

FOMO Fridays included pilates in the parks, games in the squares, doughnuts in offices, live music in laneways, and huge pop-up street parties over four Friday nights.

Partnering with Fuller Brand Communication and collaborating across mutiple levels of government, Mapped managed delivery of twelve events over four weeks including a moving bus activation, a range of dynamic performances & site specific installations across the city of Adelaide.

© mapped design 2020