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suntory-196—2023

The EXTREME VENDING MACHINE at in Sydney's Tumbalong Park, for the innaguaral South By South West Sydney (SXSWSydney).

Ambitious from the get-go, with a wow factor that kept audiences talking all week long. The -196 EXTREME VENDING MACHINE was a super-cooled & lemon scented three-story scaffold structure, wrapped in plastic & vinyl, fitted out to look like the industrial insides of a larger-than-life vending machine.

We flew our team and equipment to Sydney and were responsible for executing the creative vision of this ambitious brief; managing Audio visual Requirements, tech and set design installation.

Using a combination of steam filled pipes, CO2 canons, motorised claws, scented haze, LED bars and a whole lot of fake lemons, we delivered an immersive experience which allowed audiences to experience the beverage in a whole [> freeze > crush] new way.


Client: Ackcelo for Beam Suntory 
Concept & Creative: Frame Creative
Lighting and tech design: Mapped Studio
Production: Novatech
Photos: Jack Turner

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© mapped design 2020

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